HQ Toronto is one of Canada's only healthcare providers offering free HIV and STBBI testing and treatment, comprehensive mental health support, and community based programs for cis guys into guys, two-spirit, transgender and non-binary people. The problem? Their clients LOVE them. So much so that they desperately need to raise money to continue offering these services.
Since HQ proudly approaches gay men's health in a different way than everyone else, we decided to do the same when it comes to asking for donations. So, we took to fundraising by talking to HQ’s target audience in the same way they talk to one another: by asking them if they’re DTF.
Creative Team: CCO: Krystle Mullin | ECD: Gail Pak | Associate Creative Director: Michelle Orlandi | Associate Design Director: Irina Masikat | Art Director: Jordan Bloom | Copywriter: Kim Monitto