It's Time to Toyota isn't just our longest-running platform; it's a powerful call to action which reminds consumers that Toyota is the smart choice because of its quality and reliability. We blend relatable stories with the features our customers truly want, and that's how we've not only navigated challenging markets but also kept our audience consistently engaged, making this campaign a timeless success. The visuals are designed to inspire and highlight the vehicle's key features against epic, aspirational backdrops.