Keytruda Physician Microsite

For Keytruda, a revolutionary new immunotherapy marking a staggering 50% reduction in mortality, our task was to craft a physician-facing landing page that truly resonated. We built an optimistic visual narrative, capturing those deeply emotional moments when patients receive life-changing good news. The core challenge was to balance this human connection with the need to distil complex scientific data into an easily comprehensible, compelling experience – showcasing Keytruda’s gentler patient profile and groundbreaking efficacy without overwhelming our medical audience.